How to Manage Subscriptions in GoHighLevel

Businesses use GoHighLevel for marketing automation, customer communication, and powering their memberships and course subscriptions. Because GoHighLevel is a dedicated marketing platform built for marketers, it makes marketing and CRM workflows easy to scale.

But the same can’t be said about subscription management inside GoHighLevel. Subscription payments quickly grow out of hand as more customers sign up for your services. They require much more than a simple recurring payment option, as businesses can run into payment failures and plan changes.

Fortunately, SubscriptionFlow has a solution for this. SubscriptionFlow lends businesses its modern billing capabilities, so they can convert GoHighLevel into their full-fledged subscription revenue system.

Can You Manage Subscriptions Directly in GoHighLevel?

Yes. GoHighLevel does allow recurring payments for products such as memberships and online courses. This is what GoHighLevel supports to make subscription payments possible:

Stripe Integration: It is important to know that GoHighLevel doesn’t process payments on its own. It integrates with Stripe to do that. Stripe takes care of PCI compliance, payment security standards and refunds, GoHighLevel lets businesses manage the front-end of payments, like the creation of invoices and checkout pages.

Subscription-style Plans: Businesses can set up subscription-style plans that are suitable for products paid on a recurring basis, like memberships. These plans can be added to checkout forms. This way, customers can not only view product but also sign up for it through your marketing campaign. Businesses also get various pricing options so they can price their plans freely.

Basic Subscription Tracking: Stripe stores customer card information. That’s why when recurring payments are enabled in GoHighLevel, customers’ cards are automatically charged. Businesses can view basic subscription metrics like subscription status, customer invoice and active subscriptions on the platform.

What GoHighLevel Doesn’t Offer for Subscription Payments

GoHighLevel relies on Stripe for processing recurring charges. But subscription management means more than simple recurring payment features. While GoHighLevel indeed aids recurring payment activity to a certain extent, there’s a lot it lacks.

Some obvious limitations:

Not a full billing platform

GoHighLevel wasn’t designed for subscription billing, as it’s a marketing software. So, it can’t be expected to do the job of an agile billing software. The only way the platform supports subscriptions is through basic recurring payments, i.e., simple, scheduled automatic charges.

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Limited analytics

Businesses can view only basic metrics like customers’ payment status and active subscriptions. There’s no knowing your exact revenue figures like MRR and ARR.

Dependency on Stripe

Stripe is the only gateway GoHighLevel works with to accept subscription payments. Without Stripe, no payment processing is possible. Merchants can’t choose the gateway of their own choice or implement a gateway that works better in their locality.

No dunning management

Failed payments can’t be retried. While GoHighLevel facilitates automatic customer communication, that doesn’t include dunning messages and sequences. So when payments fail, customers can’t be notified in real-time, and their payment can’t be fetched again automatically.

Inflexible pricing plans

Pricing options are available but they are basic. Businesses can’t implement advanced pricing models like pay-as-you-go or per-user pricing. There’s no customer-level or enterprise-level pricing customization options.

No revenue recognition

While GoHighLevel collects payments and generates invoices, it doesn’t automate revenue schedules. This means that businesses can’t keep track of when their revenue was earned. Revenue recognition is crucial to subscription businesses, especially B2B. So this just adds more to their manual workload.

Why Integrate SubscriptionFlow with GoHighLevel?

Businesses integrate SubscriptionFlow with GoHighLevel to overcome its recurring billing shortcomings. This integration keeps GoHighLevel as your marketing engine, and layers it with SubscriptionFlow as the billing engine. So, businesses get a marketing brain with a subscription billing backbone.

Let’s look at a simplified explanation of how this integration works: Merchants acquire customers through GoHighLevel’s marketing funnels. When a customer is acquired through successful sign up, this customer gets synced to SubscriptionFlow where their subscriber profile is created. The rest of the customer’s subscription lifecycle is then controlled from SubscriptionFlow.

Subscription lifecycle control includes all these things that are easily managed with SubscriptionFlow:

Automatic billing: Once a customer is saved in SubscriptionFlow, the software takes charge of their billing schedule. If the customer is on a monthly plan, they are auto-charged monthly, and if they follow a different schedule, then auto-charging adjusts to that. Businesses can implement different billing durations, SubscriptionFlow simply automates your defined schedules.

Dunning management: With SubscriptionFlow, failed payments are retried, and dunning sequences are deployed. Businesses can keep up with their dunning campaigns using SubscriptionFlow’s dashboard.

Global payment gateway support: Businesses aren’t limited to using Stripe. They can connect with multiple gateways of their choice, and each one can be used to process recurring charges. You also get advanced payment routing to move payments between gateways when any one of them fails.

Self-service portal: An essential for customer satisfaction and control. SubscriptionFlow powers self-service portals for your customers. Each customer gets a unique login which they use to access their portal and manage their subscription freely from there. These portals give customers high visibility into their subscription plan, billing details, payments and upcoming actions.

What SubscriptionFlow Improves

Alongside GoHighLevel’s advanced marketing tools, businesses are given advanced subscription payment features as well. With these features, they can operate their memberships and other recurring payment plans in peace. The best part is that they can oversee all of their payment operations inside SubscriptionFlow. So tracking bills separately in gateways or on GoHighLevel isn’t needed.

Businesses can:

Utilize advanced pricing models

Whether it’s add-ons, trial-based pricing, volume-based charges, consumption-based charges, or one-time fee plus fixed recurring amounts, businesses can offer all these models with SubscriptionFlow. Flexible pricing is the key to growth as prices can be easily adjusted to your customer base. Moreover, you can also create custom quotes for enterprises.

Access diverse subscription analytics

With SubscriptionFlow, your suite of analytics includes MRR and ARR, and AI-driven revenue predictions. Businesses can check the performance of their pricing strategy, view customer activity, see clients that have churned and clients that are likely to churn.

Each insight facilitates tailored action plans to improve operations.

Automate revenue recognition and tax compliance

Businesses get connected with a solution ecosystem that provides them with holistic subscription management. Aside from automating payment collections, they can sort their revenue according to the accepted recognition standards as well. This way, they are spared the effort of manual revenue schedule maintenance.

Also, wherever a business operates, it can easily comply with the local tax laws of that region. This is achieved through the use of integrated tax management software with SubscriptionFlow.

Scale across the globe

SubscriptionFlow lets you scale without worrying about payment setups, currencies and tax regulations. Payment setup can be customized for each region as businesses can choose from various gateways. Additionally, merchants can charge their clients in the local currencies they need. They can also make the invoices they send to clients tax compliant.

Recover failed payments fast

There are a number of ways businesses can recover failed payments. They can do this through automatic retries, personalized reminders, escalating emails, payment grace periods, charging late fees, etc. Faster payment recovery promotes more stable revenue cycles.

GoHighLevel takes your marketing efforts to the next level, and SubscriptionFlow complements it by filling in the recurring billing gaps. Start leveraging this integration today for smoother payment cycles and steadier revenue.