What is Customer Satisfaction Survey?

What is Customer Satisfaction Survey?

Customer Satisfaction (CSAT) Surveys are used to understand your customer’s satisfaction levels with your organization’s products, services, or experiences. This is one type of customer experience survey and can be used to gauge customers’ needs, understand problems with your products and/or services, or segment customers based on their scores. They often use rating scales to measure changes over time and gain a deeper understanding of whether or not you’re meeting the customer’s expectations. It is one of the most integral processes for customer success.