What is Churn Risks?

What is Churn Risks?

Churn risks are the probabilities that indicate when, why, and how a customer can stop using a product or service or paying for a service. Churn risks are defined to reduce the churn rates. Churn rate is a metric that the rate of customers that did not renew their subscriptions or have discontinued using or purchasing their products. It’s important to track because new customers cost more than retaining existing customers.