What is Customer Acquisition?

What is Customer Acquisition?

Customer acquisition is the phenomenon of acquiring new customers or clients for your business that bring revenue to the income streams. Customer acquisition professionals or sales teams persuade SQLs to take action for purchases. The goal of this process is to make the customer base bigger and better which generates sustainable and steady revenue and growth for the business. It involves showcasing your brand, products, or services to the targeted audience that would help them in benefitting their business.