What is Customer Expansion?

What is Customer Expansion?

Customer expansion, also called account expansion, is one of the core objectives of customer success. It can be defined as the practice of creating more value for customers and, as a result generating extra revenue from the users you already have. In addition to being one of the most cost-effective business development and growth methods, it’s also mutually beneficial to both the user and your revenue. Customer expansion strategies can include elements of upselling, promoting add-ons, or advertising rarely-used features