What is Customer Journey Mapping?

What is Customer Journey Mapping?

It refers to identifying, connecting, and finding the meaning of the customer journey. A customer journey map is a visual representation of the customer journey. It is the process of creating a customer journey map, a visual story of your customer’s interactions with your brand. This helps businesses step into their customer’s shoes and see their business from the customer’s perspective. It allows you to gain insights into common customer pain points and how to improve those.