Peach Payments BigCommerce Integration: Simpler Payments in Africa

When an ecommerce business expands into a new market, merchants make sure that customers can access a friendly storefront. But even more than that, they strive to offer customers the payment options they are familiar with. Otherwise, payment limitations can become a conversion barrier.

In high-growth markets like Africa, BigCommerce merchants face a similar challenge. Their business success depends upon how localized their payment setup is so that customers can pay comfortably. Peach Payments offers great help in this regard. Since it is an Africa-specific payment gateway, it supports many local payment methods that merchants can’t find with other gateways.

Integrating Peach Payments and BigCommerce, and enhancing this setup with SubscriptionFlow boosts the growth of subscription stores. It allows them to go beyond one-time payments, and start earning stable, recurring incomes.

Why BigCommerce Merchants Need Advanced Payment Solutions

Running an ecommerce store isn’t only about setting up a good storefront that can be browsed conveniently. BigCommerce easily handles this aspect for merchants. The real challenge lies in succeeding at the checkout and beyond. Checkout is the point where sellers either capture revenue successfully, or lose it.

In markets like Africa, standard checkouts and payment setups can easily fall short. The reason is that customers from each region are the most comfortable paying using the methods they trust. Locals might not find international payment options (like PayPal) and currency (USD) very convenient. African locals may prefer their own payment methods such as instant EFT and mobile wallets.

If merchants don’t localize their payment setup, this may cause revenue leakage at the point of transaction. Even if a store has significant traffic, and sells products that are in-demand, it still may lose customers at the checkout point due to the absence of familiar payment options.

This is why BigCommerce merchants need advanced payment solutions. They need to localize their checkout, and improve payment authorization rates in Africa. Plus, they also need a system to deal with failed or declined transactions to retain revenue. Only then can they truly scale.

How Does Peach Payments BigCommerce Integration Help

Global payment gateways don’t offer sufficient coverage everywhere. In those regions, local payment gateways work best. Peach Payments’ payment processing services stand out across Africa. It enables BigCommerce stores to match their payment setup with the expectations of the African locals.

This integration provides various advantages such as:

Local payment options

Peach Payments offers various payment options that are locally relevant and popular among the African locals. The presence of these options at the checkout makes the customers feel at home. This increases transaction completion rate, lowers cart abandonment and lets customers feel in control of their payments.

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Payment reliability

Payments sometimes decline due to mismatched payment infrastructures. Peach Payments resolves this issue for BigCommerce merchants. It is deeply connected with Africa’s banking networks and fully supports local currencies, making the authentication processes faster and lesser prone to declines.

High security

Peach Payments offers multi-layered fraud prevention that can block suspicious transactions, and also save merchants from unfair chargebacks. It also monitors all payment activity continuously to spot suspicious activity, and protects each customer’s sensitive payment information.

But despite these advantages, this integration is not sufficient for subscription-based businesses. This brings us to our next section:

Role of SubscriptionFlow in Peach Payments BigCommerce Integration

Peach Payments is just a payment-enabler. It facilitates transactions through channels that have high-approval rates in Africa. But it doesn’t manage subscriptions, recurring billing or subscriber lifecycles. That is why subscription management solutions like SubscriptionFlow become very essential for BigCommerce merchants.

To create a well-connected subscription payment setup, merchants integrate Peach Payments with BigCommerce through SubscriptionFlow. There are two reasons for this:

• There is no direct way to integrate Peach Payments and BigCommerce, since this payment gateway isn’t natively available there.

• By using SubscriptionFlow as the middle layer, merchants not only access the exclusive benefits that Peach Payments offers, but also unlock automatic subscription management. So they get the best of both worlds: smooth payment processing in Africa and the subscription management they need to scale.

SubscriptionFlow is easy to connect with BigCommerce. First, merchants can connect these two platforms together, and then they can enable Peach Payments in SubscriptionFlow. This setup routes all their checkout payments through Peach Payments. And because Peach Payments supports their checkout, merchants can offer the payment methods it supports on the checkout page too.

The SubscriptionFlow-BigCommerce-Peach Payments trio brings value in the form of:

Consistent billing operations

Merchants can activate recurring billing for their BigCommerce customers. With this feature, customers need to pay manually only once, and that is at the checkout. After that, they are billed on an automatic basis, as SubscriptionFlow triggers Peach Payments to make charge attempts on pre-set dates.

Since all payment processes are automated, billing operations remain consistent as well. No charge is missed, no charge is duplicated and none is delayed. Hence, there is no revenue leakage.

Smart revenue recovery

SubscriptionFlow offers solution for payment failures and declines as well. It retries payments automatically through Peach Payments, and carries out multiple retry attempts until the payment successfully lands into your account. Due to this, temporary payment losses don’t put your customer’s entire subscription at risk, and revenue recovery is accelerated.

Subscriber lifecycle management

Customers subscribe, customer profiles are created, payments are processed, renewals are triggered, cancellations and pauses and handled, and plan changes are adjusted—these all are typical subscription lifecycle processes. All of these work automatically with SubscriptionFlow.

You capture customers using BigCommerce as your storefront, and then manage their ongoing lifecycles inside SubscriptionFlow for the remaining duration. Peach Payments plays its role by processing each recurring payment and retry, and keeping transactions secure. This combination of platforms gives merchants a full-fledged subscription payment ecosystem.

Business Benefits for BigCommerce Merchants

Working with SubscriptionFlow and Peach Payments offers merchants the ability to scale, make payments smoother, and decrease operational workload.

Conversion rates increase

Your customers find checkout familiar, their payments get processed instantly, and their subscription gets auto-created. They also don’t need to lift a finger again to pay for renewals. All these factors boost conversion. Peach Payments reduces checkout friction, while SubscriptionFlow reduces subscription lifecycle friction. No matter which product you sell, payment, renewal and delivery cycles become seamless and aligned.

Revenue loss reduces

A failed payment doesn’t mean the end of a subscription journey. Not with SubscriptionFlow. Merchants can turn on payment retries, send reminder notifications and failure alerts to increase chances of payment recovery. Payments are recovered while keeping customers in the loop, so that they are encouraged to resolve payment issues on their end too.

Recurring income becomes predictable

The best part about this setup is that it takes businesses beyond one-time payments. With recurring payments, stores can generate repeat revenue from their loyal subscribers. The longer a customer stays with your store, the more lifetime value they have. And the more stable the cash flow you enjoy.

Synchronized data increases efficiency

When SubscriptionFlow, BigCommerce and Peach Payments work together, they communicate with each other automatically. Meaning, data sharing is automatic between the platforms. Merchants are saved from copy pasting data from one system into another for consistent operations. This is yet another factor that improves business efficiency.

Turn payments into predictable revenue. Connect your BigCommerce store with Peach Payments via SubscriptionFlow and give your customers all the payment options they expect.