The Editorial Team at SubscriptionFlow is a collaborative group of writers, strategists, and subject matter experts drawn from across our marketing, product, engineering, and customer success teams. With firsthand experience building and scaling subscription-based platforms, our contributors bring deep knowledge of recurring billing, membership management, revenue operations, and customer retention. Every piece of content we publish is designed to inform, inspire, and empower subscription businesses—from SaaS startups and digital publishers to eLearning platforms and membership communities. Backed by real industry insights and shaped by our work with businesses around the globe, our editorial content reflects our mission: helping modern organizations unlock growth through smarter subscription management.
demo vs trial
SaaS
Editorial Team

Demo vs Trial: The Better Customer Acquisition Strategy

Demos and trials are both popular customer acquisition strategies utilized by subscription enterprises to move potential leads down their sales funnel. Both demos and trials can be powerful and effective tools to drive customer acquisition, but each approach has its own strengths and weaknesses. In this blog post, we’ll compare

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AI revenue management
Growth
Editorial Team

AI Revenue Management: A Game-Changer for Businesses

Artificial Intelligence (AI) has taken the business tech world by storm and its impacts are far-reaching. While many associate AI with chatbots for customer support, it has become a game-changer for businesses by revolutionizing revenue management. Leveraging the power of big data, AI, and machine learning has allowed businesses to

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Differentiating Bookings vs Billings in Revenue Reporting
SaaS Billing
Editorial Team

Differentiating Bookings vs Billings in Revenue Reporting

Accurate financial reporting and revenue management are the backbones of any business, but especially critical for the profitability and stability of subscription-based enterprises that rely on consistent recurring revenue streams. Two key terms used in the subscription industry are bookings and billings. While bookings vs billings may sound like interchangeable

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How Customer Experience Impacts SaaS Renewal
SaaS
Editorial Team

How Customer Experience Impacts SaaS Renewal

In the subscription business market, as a SaaS retailer, you would know the importance of customer retention. Without customer retention, you cannot expect to scale and grow, no matter how high your customer acquisition rate is. However, SaaS renewals are the basis of customer retention. How? When customers renew their

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user lifecycle management
Membership Management
Editorial Team

Optimizing User Lifecycle Management through Automation

In the face of rapid digital transformation, businesses are constantly looking for ways to streamline operations and enhance their customer experience. One of the key ways to achieve this is through automation to optimize user lifecycle management. The term user lifecycle refers to the different stages a user goes through

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Best Ecommerce Payment Gateway in South Africa
Payment
Editorial Team

Best Ecommerce Payment Gateway in South Africa

With the rising prominence of payment gateways in South Africa, the eCommerce sector is witnessing rapid growth as businesses increasingly pivot towards online sales. Fueled in part by the global pandemic, online sales in South Africa increased by 66% in 2020 alone. As the industry continues to expand, businesses require

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Revenue Recovery
Dunning Management
Editorial Team

Master the Art of Revenue Recovery to Grow Your Bottom Line

As the global economy braces for a possible recession in 2023, mastering the art of revenue recovery is essential for businesses hoping to navigate uncertain times and emerge victorious in an increasingly competitive marketplace. Enterprises lose significant revenue to billing inaccuracies, fraudulent activity, inefficient revenue management systems, and a lack

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SaaS Agreement Checklist
SaaS
Editorial Team

SaaS Agreement Checklist: Things to Watch Out for

Like any business, SaaS businesses also lock deals, sign agreements, and finalize contracts. However, things are somewhat complicated here. How? SaaS products and services are intangible. It is difficult to define units and quantify SaaS products. And when units are set, the next challenge is to make customers understand the

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Group Subscription Management
Subscription
Editorial Team

Group Subscription Management Made Easy: Tips and Tools

Group subscriptions have become an essential component of digital transformation. They provide businesses and organizations access to a wide range of digital tools and resources to streamline operations in increasingly competitive markets. Whether it’s a software platform, research database, or content library, group subscriptions allow multiple users to access and

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PayPal vs Braintree
Payment
Editorial Team

PayPal vs Braintree: Choose Your Ideal Processor

Do you buy or sell goods and services in cash, checks, and money orders? While those traditional payment modes are in use today, especially by big enterprises and older age groups, such modes are gradually being dislodged by highly secured digital solutions offering unparalleled ease of use. This migration has

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Churn Deflection Software
Churn
Editorial Team

Churn Deflection Model to Fix Your Leaking Bucket

Customer dissatisfaction, the poor performance of KPIs like MRR, ARR, and LTV, and negative impacts on bottom lines indicate a leaking bucket. A leaking bucket means a company’s customers keep cancelling their subscriptions. And two of the most commonly used strategies for churn deflection are: Offer discounts, coupons, and vouchers

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