Wix Recurring Payments with Multiple Payment Gateways

Offering multiple payment gateways in Wix is necessary for enabling a variety of payment methods. If customers don’t find their preferred payment option on the checkout page, they are likely to abandon it.

Subscription ecommerce businesses on Wix know the value of acquiring new customers. They bring in new recurring revenue cycles that grow profit. Therefore, it is important for these businesses to attract customers by allowing them to pay conveniently.

SubscriptionFlow is a leading subscription management, and billing solution for Wix. It allows Wix merchants to integrate with a range of payment gateways, and offer the payment options their customer base demands.

Why Wix Checkout is Not Enough to Handle Recurring Payments?

Wix allows stores to accept recurring payments for subscriptions. However, its own checkout does not provide merchants with full payment flexibility. These are some reasons why:

Recurring Payments Accepted Through Card Only

Wix does support alternative payment methods, but not for subscription payments. For those, merchants only have the option of credit or debit cards. Customers preferring other methods cannot subscribe simply because the default payment method doesn’t suit them.

Wix integrates with a number of payment gateways, such as its own gateway i.e. Wix Payments, Stripe, and PayPal. Merchants cannot choose all of them at once. They can only enable one gateway out of all on the checkout page, and process recurring card payments through it.

Only One Gateway Integrated with Checkout

Merchants can only enable one gateway for processing payments. This can be limiting for international businesses whose customers require a range of methods to choose from. Additionally, each payment gateway supports a limited number of payment capabilities.

For instance, not all gateways support buy now pay later options or regional payment methods simultaneously. So Wix businesses have to carefully choose which gateway to enable. This reduces payment flexibility, and businesses risk losing potential subscribers.

Increased Cart Abandonment

Customers might like your Wix store subscription products, but can’t subscribe due to absence of suitable payment options. Moreover, if a store selects a payment gateway for its Wix checkout, it cannot easily switch to another one.

That is because changing the payment gateway can cancel the business’s current subscription plans. Their customers would have to subscribe to their products again. And then their new payments would be routed through the new gateway.

You have done your part.
Let SubscriptionFlow take it from here!

Let us help your business grow with our powerful
subscription management software.

This disturbs the customers’ subscription cycles, and requires manual effort from both them and the merchants. Billing cycles have to be set up from scratch. In addition, there is a risk of losing customers in the process who don’t want to go through subscribing again.

Why Multiple Payment Gateways Are Important for Checkout?

If a Wix business integrates its checkout with a variety of gateways, these are the advantages it gets:

Increased Payment Flexibility

Every payment gateway supports a specific set of payment methods. Enabling more than one gateways means that businesses can offer a wide range of payment options. At checkout, their customers can easily choose their preferred one.

This increases flexibility in subscription payments, and lowers cart abandonment rate. Customers can benefit from multiple options such as BNPL, and digital wallets.

Better Global Access

Having only one gateway restricts merchants from global access. That is because their chosen gateway might be available in some countries, and absent in others. That is why integrating with multiple gateways at the same time is important. It boosts the business’s outreach, and helps in acquisition of international customers.

Less Payment Failures

Wix supports recurring payments via cards only. Card expiration can cause payment failures. Payments can also fail if cards don’t have the required funds. This means that merchants cannot rely entirely on cards when it comes to recurring billing.

Because if payments fail, merchants would have to passively wait for the customer to update their details. That can delay payments significantly.

Risk Mitigation

It is risky to rely on a single payment gateway. Gateway failures or downtime can occur unexpectedly leading to payment failures. So, offering many gateways at the same time minimizes disruptions in cash flow, as payment processing remains intact even when one gateway fails.

Integrate Multiple Payment Gateways in A Single Checkout with SubscriptionFlow

SubscriptionFlow enables Wix merchants to optimize their recurring payment collection. The merchants can integrate with SubscriptionFlow-hosted checkout for more payment flexibility. In this checkout, they can activate a number of payment gateways that SubscriptionFlow supports.

SubscriptionFlow’s checkout has an edge over Wix’s default checkout, as it lets merchants access all these benefits:

Range of Payment Gateways

With SubscriptionFlow checkout, businesses can choose from a range of supported gateways. These include PayPal, Authorize.Net, Stripe, Adyen, Braintree, and a lot more. Offering a number of gateways also means offering various payment options that customers can choose from.

Merchants can choose the gateways that are the most cost-effective for them, and that support the payment methods their customers require. They can either connect with internationally renowned gateways like Stripe, or regional gateways that support local payment methods, or both.

Diverse Payment Options

SubscriptionFlow allows Wix businesses to enable all its supported payment options on the checkout page. It automatically routes payments through the right gateway according to the payment option selected.

This saves the merchants time that is otherwise spent on determining which gateways to offer to support specific payment methods. It also presents customers with various payment solutions. Each customer can choose the option of their liking. This facilitates convenient payments, and speeds up checkout processes.

Intelligent Payment Routing

Even if one of the payment gateways fail, merchants don’t have to worry about it. That is because SubscriptionFlow automatically re-routes their payment through another gateway. This ensures that merchants don’t lose their payment because of factors beyond their control.

Automatic Recurring Payments

When a customer checks out to pay for their subscription plan via SubscriptionFlow, their billing information is saved. Due to this, the system can charge the customer’s chosen payment method again at the next billing cycle.

The same method is charged on a regular basis for the collection of recurring payments. Since payment processing is automated, Wix businesses can establish stable cash flows effortlessly. Customers can also choose to change or update their payment method, and payments are charged to the new method automatically.

Billing Adjustments on Checkout or Later

Customers’ carts are visible on the checkout page. If they want to modify their products, they can do so with ease. Their charges are updated on the checkout page accordingly. Modifications can include plan switching as well.

Customers can decide to change their subscription plan at the last minute, and it doesn’t pose any issues for merchants. Instead, SubscriptionFlow supports this by updating customers’ billing amounts. Similarly, customers can easily change their plans after checkout as well, whenever that might be.

When that happens, their invoices and billing cycles are adjusted automatically, without manual input from merchants. If customers are entitled to any refunds after they change plans, SubscriptionFlow calculates accurate refunds for them.

Payment Retries

Ecommerce stores cannot request payment retries with Wix’s default billing solutions. This feature becomes accessible to them via SubscriptionFlow. If any of their payments fails, they can rely on SubscriptionFlow for carrying out automatic retry attempts.

Retry attempts can be made via a number of payment gateways to ensure fast payment recovery. Moreover, since support for a wide variety of payment methods is available, customers can be encouraged to switch their payment method to prevent repeated failure.

SubscriptionFlow also allows merchants to implement smart dunning procedures. These include payment reminders, and payment method update notifications. Customers can also be given flexible grace periods to extend their payment window.

One-Click Renewals

Customers might not always prefer recurring payment workflows. Therefore, when they subscribe to a store in Wix, the merchant can send them a one-click payment link too. This payment link can be sent to customers before the beginning of their new cycles.

When they click on the link, SubscriptionFlow automatically collects their payment through the right gateway, and renew their subscription. This ensures that customers have greater control over their payment, and that the payment collection is still automated.

Superior Recurring Payment Operations with SubscriptionFlow Checkout

Here are some other ways how SubscriptionFlow’s checkout assists Wix businesses with recurring payments:

Automated Subscription Creation at Checkout

SubscriptionFlow sets up a workflow in place where purchases via its checkout trigger the creation of a customer and subscription in SubscriptionFlow. As soon as a customer completes the checkout process by paying, their subscription is activated.

This means that Wix merchants don’t have to manually create and enable subscriptions in SubscriptionFlow. They can automatically sync their new customers to the system, and manage their billing cycles in SubscriptionFlow.

So the checkout isn’t only about one-time payment. It becomes a point of connection between Wix and SubscriptionFlow where data syncing takes place. After checkout, the customers’ entire recurring payment cycles are handled by SubscriptionFlow.

Flexible Subscription Bundle Options

Customers can easily create their own bundles from the Wix store. They can select the products of their choice, and turn that assortment into a subscription box. This feature boosts cross-selling too, as customers are encouraged to include a variety of items in their subscription bundle.

Subscription bundles can also be viewed at checkout, and each item inside a bundle can be removed or replaced. This means that customers can easily modify their carts even at checkout without going back to the store, and then starting the entire checkout process from scratch. SubscriptionFlow adjusts charges after changes in the bundle, and creates a subscription accordingly.

Customizable Checkout Page

The SubscriptionFlow-hosted checkout is highly customizable. Merchants can tailor it easily to represent their stores. They can also add in the data fields of their choice, and require the customer information necessary for their operations.

They can enable as many payment methods supported by SubscriptionFlow as they want. Moreover, they can include recurring billing permissions on the checkout page as well. They can also give their customers the choice between recurring payments, and one-click payments.

Integrate your Wix store with SubscriptionFlow’s checkout today, and manage recurring payments the right way. Enable the payment gateways of your choice, and unlock a bundle of exciting features.