Supercharging Recurring Payments with Adobe Commerce Using SubscriptionFlow
Adobe Commerce allows merchants to set up seamless subscription ecommerce stores. All they need is an expert subscription management software to get their recurring payment workflows running.
SubscriptionFlow integrates with Adobe Commerce, and lets merchants unlock advanced subscription management functions. Merchants can now have full visibility into their operations, and can boost their sales by giving customers the best recurring order experience.
In this article, we’ll explore why merchants need to upgrade their recurring payment capabilities, and why Adobe Commerce alone is not enough for that.
Why Adobe Commerce Stores Need Advanced Recurring Payment Workflows?
Recurring payments are like bread and butter for subscription businesses. For ecommerce stores, they are directly tied to their customers’ recurring order delivery. In order to ensure hassle-free deliveries, or smooth online service access, it’s important to get your billing operations in line first.
Basic subscription payment features don’t always fit the needs of growing Adobe Commerce stores, especially if they have business clients. Basic features include fixed subscription cycles, standard and unchanging subscription charges, limited payment methods, limited automation, etc.
To upgrade their subscription business, merchants need to join hands with advanced subscription management software. This software offers smart billing features that let merchants accept recurring payments with Adobe Commerce, using versatile models.
It helps businesses overcome the limitations that come with traditional billing practices. They can flexibly optimize their workflows to suit the needs of their B2C or B2B audience. Moreover, this software accelerates subscription operations by automating order-to-subscription conversion, and manages billing cycles on its own.
With this software, Adobe Commerce merchants can address evolving customer demands, such as personalized subscription bundles, and many more. It adjusts customers’ recurring payments according to their subscription specifications.
Why Adobe Commerce Alone is Not Enough?
Adobe Commerce does not offer a full-fledged feature-pack for recurring payments, like specialized software do. Here are some of its limitations:
- No Recurring Billing Without External Extensions
The ecommerce app doesn’t provide support for recurring payment cycles on its own. It is more dedicated to one-time purchases. It does offer its own extension for handling subscription payments. However, that too offers limited features only that are more suited to traditional billing.
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subscription management software.
This means that subscription stores on the platform cannot automate recurring payments, or keep track of customer renewals. This can become a major obstacle in scaling operations.
- No Auto-Subscription Renewal
Renewals are difficult to manage without the help of a dedicated software. That is because they are not automated. Even if some extensions within Adobe Commerce allow for automatic renewals, they do not manage them completely. Meaning, they do not cater to payment failures.
Customer notifications are also not automated in case of payment failures. This means that customers cannot be informed of issues in real-time, making renewals slow and full of friction.
- No Automatic Billing Adjustments
Billing adjustment is necessary to ensure that each customer is billed fairly. It entails accommodating the charges of those customers who have made changes to their subscription in any way. For example, if they have switched to another plan, or if they have cancelled mid-way.
If there’s no mechanism in place to handle these adjustments, merchants have to do it manually. Manual calculation can be complicated, and time-taking. Therefore, it might not always be accurate, compromising payment fairness.
- No Dunning Management Support
Dunning management is essential for preventing revenue leakage due to payment failures. It involves sending customers multiple payment reminders and dunning emails, and tracking the status of invoices. These processes have to be automated so that merchants don’t miss addressing any failed payment.
Otherwise, there can be a lot of revenue at stake if payment failures go by unnoticed. Moreover, Adobe Commerce does not offer automated payment retries. So merchants cannot actively participate in recovering their funds.
- No Subscription Metric Visibility
Adobe Commerce doesn’t enable merchants to monitor their subscription metrics and generate reports accordingly. The only reporting features that are available cater to the businesses’ sales in general. In order to measure the performance of their subscription operations in specific, merchants require specialized subscription management software.
- No Multiple Payment Gateway Support for Repeat Payments
The platform itself doesn’t enable more than one gateway for recurring payments. Merchants might face limitations in this regard even with Adobe Commerce’s subscription payments extension.
This means that they cannot enable all the supported gateways simultaneously, and accept payments through any. Due to this, their customers cannot switch their payment methods easily as well.
SubscriptionFlow Unlocks Advanced Recurring Payment Features for Merchants
SubscriptionFlow offers merchants all those advanced features that Adobe Commerce natively doesn’t. It is an adept subscription management and billing platform, that is easily available within Adobe Commerce as an extension.
Since SubscriptionFlow’s integration with Adobe Commerce is seamless, merchants get to have unified subscription operations across both platforms. They can sync their Adobe Commerce customers, products, and pricing with SubscriptionFlow.
They can also enable two-way data syncing so that if they change their product details or pricing in SubscriptionFlow, the changes are visible in their Adobe Commerce storefront as well. This data syncing unlocks all these features for merchants that upgrade their recurring payment processes:
- Order-to-Subscription Conversion
By integrating with SubscriptionFlow, merchants don’t have to worry about creating subscriptions manually. They can set up subscription details in their store. When a customer subscribes to their product, and places an order, the order details are shared with SubscriptionFlow automatically.
On the basis of that order, a customer and subscription is created in SubscriptionFlow. All subscriptions are tailored according to the merchant’s pre-set rules, such as billing cycle frequency, product price, etc.
- Automated Billing
All billing workflows are automated. These include invoicing, payment processing, payment tracking, refund management, and so on. Moreover, merchants are not limited to standard billing practices. They can adopt advanced pricing as well, such as pricing based on volume and product tiers.
Additionally, they can always give out discounts, limited-time promotions, and loyalty rewards. SubscriptionFlow manages their billing accurately, adjusting each subscription cycle’s price according to the discounts applicable.
- Smooth Renewals
Each customer’s subscription gets renewed on its own. This allows merchants to acquire more customers with confidence. SubscriptionFlow’s automation helps bill thousands of customers at the same time. This makes scaling operations easy.
- Automated Proration
This feature is for customers that modify their subscription plans, or cancel before the completion of their subscription cycle. Their billing needs to be adjusted according to the changes made to ensure that they are charged fairly. SubscriptionFlow calculates proration automatically, eliminating the need for manual calculations, and minimizing billing errors.
- Dunning Management
This feature involves payment retry logic. It also helps with automating payment reminders, and other relevant notifications with the aim of making payment recovery a success. Merchants no longer have to sit back and passively wait for their customers to complete payment.
With SubscriptionFlow, they can make multiple payment retries, and apply penalties on late payments. They can also enable grace periods for their customers, and suspend their subscription automatically after that expires.
- Multiple Gateway Enablement
SubscriptionFlow lets businesses break free from Adobe Commerce’s gateway restrictions. They can enable many payment gateways at the same time, and offer all the supported payment methods at checkout. Their customers can easily choose the payment options of their liking.
Once a payment option is chosen, the payment is automatically routed through the appropriate gateway. In case a gateway experiences downtime, customer payments are automatically routed through the other available gateways. This avoids the risk of late payments.
- Subscription Analytics and Reports
Adobe Commerce merchants can access subscription-specific metrics through SubscriptionFlow’s dashboards. These metrics include MRR, ARR, CLV, and many more, and give businesses an overview of their performance. Merchants can also generate and export detailed reports that give them more visibility into their workflows.
- B2B Store Support
Adobe Commerce facilitates B2B storefronts as well. SubscriptionFlow ensures that merchants are equipped with the right billing tools to cover the needs of their business clients.
It allows contract-to-subscription creation, so that merchants can provide their clients with customizable solutions. It also offers features like scalable invoicing, and usage-based pricing to suit each client’s size and billing needs.
Ready to upgrade recurring payments with Adobe Commerce? Use the SubscriptionFlow extension and optimize your billing operations today.
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