Simplify Bundle Subscriptions Management in Squarespace

To generate predictable revenue, switching to a subscription-based business is a smart approach. If you are using Squarespace, you already have a powerful website builder at your fingertips. But to market your products strategically, you need to create subscription bundles. 

Subscription bundles help to offer multiple products in a single package increasing customer value, reducing churn, and boosting loyalty. However, Squarespace alone is not enough to support bundle subscriptions. For this purpose, you need a specialised subscription management tool like SubscriptionFlow to create flexible, scalable, and revenue boosting subscription bundles that can improve customer experience and maximise lifetime value. 

Why Squarespace Alone isn’t Enough?

Squarespace doesn’t natively support the “bundle” feature. It is a platform designed to build and manage websites. It is known for its high-quality, responsive templates, and intuitive drag-and-drop editor.

What Squarespace offers:

It provides services like:

• Website Building
• Website Hosting
• Custom Domain Registration 
• Built-in SEO tools
• Scheduling
• Specialised Features for e-commerce
• Blogging
• Member-Exclusive Content
• 24/7 Support

What Squarespace doesn’t offer:

Squarespace supports only basic recurring billing, its subscription management tools are very limited. It doesn’t support:

• Customer-side management including self-service portals, enable edits, pause or update plan
• Merchant-side management including subscription dashboard, renewals, trial pricing
• Subscription Bundles
• Flexible Pricing Tiers
• Dunning Management
• Mixed Card Checkout
• Inventory Limits
• Other Payment Methods including PayPal, Apple Pay or ACH
• Subscription Analytics

It is an efficient cloud-based website builder and hosting platform but expecting it to manage subscriptions is not right. Subscription management is not its forte. Therefore, businesses need to rely on a trustworthy and reliable software that is designed specifically to handle subscriptions. It requires advanced subscription logic to manage the nitty-gritty of subscriptions. 

Why Integrate SubscriptionFlow with Squarespace?

Integrating Squarespace with SubscriptionFlow enables you to combine an efficient website builder with advanced subscription automation. Together, they create a smooth subscription-selling experience. You can unlock:

Flexible Subscription Bundle Creation

With SubscriptionFlow, you have complete freedom to set up subscription bundles of your choice. You can create fixed bundles (pre-defined products), tiered bundles (basic, pro, exclusive etc), customised bundles, and add-on bundles. With such flexibility, you can meet the requirements of your audience. Provide convenience to a wider customer segment without any additional complexity. 

Advanced Billing Automation

Designed specifically for subscription management, SubscriptionFlow uses advanced billing logic to process recurring billing, offer multiple payment gateways, retry failed payment, process auto-renewals, and support multi-currency billing. 

Smart Pricing Strategies

SubscriptionFlow enables smart pricing strategies including discounted bundle pricing, volume-based pricing, and tiered pricing. Similarly, it also enables introductory offers and limited time bundles. Such offers help to implement marketing campaigns to attract more customers. 

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Centralised Subscription Management

One of the advantages of using SubscriptionFlow is a unified subscription management platform. Merchants can centralise, automate, and analyse the entire subscription lifecycle in one place. With its real-time dashboard, you can easily monitor key performance indicators such as monthly recurring revenue (MRR), churn rate, customer lifetime value (CLV), and subscriber growth. On a broader level, such analytics help you to make data driven decisions instead of implementing baseless strategies that yield no profitable results.

How the Integration Works? 

The integration between Squarespace and SubscriptionFlow usually follows a streamlined workflow that is designed to keep the customer experience simple yet efficient. 

Customer Places Order on Squarespace

Your site remains visible through which the customer browses packages on offer, picks the subscription bundles, and specifies their payment details. All the visuals such as design, layout, and branding remain in Squarespace, so that it is consistent to your brand identity. From browsing the subscription bundles to checkout, your customer stays on one single site without getting redirected to any third-party page, making the whole experience natural and fluid on the customer’s end. 

Data Syncs to SubscriptionFlow

After the order has been made, the subscription data automatically syncs to SubscriptionFlow. At this point, all relevant subscription information is recorded and a schedule of recurring billing is created in accordance with the preferred plan. The billing cycle is generated automatically. 

Ongoing Billing and Lifecycle Management

Once configured, SubscriptionFlow takes care of the entire subscription lifecycle. This includes renewals, automatic payment retries, add-ons, and cancellations. Customers are able to make changes to their subscription bundle with ease. Changes are automatically calculated in billing. In this way, customers experience a smooth and continuous flow. 

Types of Subscription Bundles You Can Create

With SubscriptionFlow you can create various bundle structures to meet your audience requirement in order to maximise profit and enhance customer value.

Tiered Bundles 

Tiered subscription bundles offer services or products at multiple price points with each “tier” offering a distinct combination of features, usage limits, or benefits. It naturally encourages upselling as customers can easily observe the extra advantages that come with higher levels. It also enables you to serve various customer segments without making your pricing model too complicated. 

Product + Service Bundles

These bundles combine physical and digital products to provide added value. For example, a bundle that provides a monthly product box and exclusive online content or software available with onboarding advice. These bundles in hybrid forms improve customer relationships by offering them all-inclusive solutions rather than standalone products.

Customisable Bundles

Customised bundles allow clients to personalise their subscription according to their needs. For example, they can choose any three products out of ten, purchase a basic plan with customized add-ons, or choose specific types of content that they want. The effect of such personalisation is an increased customer interaction and satisfaction, which ultimately leads to an increase in customer retention rates. Customers feel that they are in control of their subscription, and hence they retain it in the long run. 

Seasonal Bundles or Limited Time Bundles

You can also create bundles in relation to specific festivities or occasions. Bundles that are seasonal or limited time generate a sense of urgency and motivation towards conversion in the short run. Examples include holiday packages, annual bundle deals, or new product bundles. Such offers considerably increase revenue at the time of promotions and connect you with potential customers that can continue beyond the promotional term. 

Benefits of Bundle Subscriptions for Your Business

Bundle subscriptions can offer benefits beyond your expectations. 

• There is an increase in average order value because the customers who buy bundled packages usually pay more than those who buy single products.
• Bundles are also effective in retention of customers as they create more value overall and this decreases churn.
• This makes marketing easier since you do not have to sell several separate items, but rather, you can focus on communicating the benefits of a package that is of high value.
• It guarantees forecastable periodical revenue enhancing inventory management and demand forecasting, which facilitates better management of operations.

Elevate your Subscription Strategy Today

Subscription bundles are a win-win tactic for both customers and businesses. They are not a mere pricing tactic but a growth strategy if implemented successfully. While Squarespace offers a user-friendly website platform, pairing it with SubscriptionFlow unlocks powerful subscription automation and bundling capabilities. Transform your site from a simple storefront into a powerful subscription engine.