Reasons Why Businesses Need Subscription Management with HubSpot

If you’re a subscription business looking to expand your horizons, you need to integrate your subscription management software with HubSpot.

The perks are endless and to say that the features are essential would be an understatement.

In fact, the tremendous capabilities that HubSpot’s Sales and Marketing Hubs provide can easily launch business upward in their industries.

And when it comes to subscription-based businesses like SaaS, incorporating subscription management with HubSpot and other tools becomes a necessity.

That’s because the multi-faceted facilities you get for your marketing, SalesOps and RevOps departments will prove more than beneficial.

Before we get to the integration of HubSpot with subscription management platforms, let’s take a look at HubSpot’s features here:

Marketing Automation with HubSpot

Automate everything from the very impression of your brand to a customer’s regular experience with your product afterwards with HubSpot’s Marketing, Sales and Service Hubs.

Designed to provide you with an all-in-one interface to manage all marketing endeavors, you can subscribe to these hubs separately.

With the Marketing Hub, you get the following:

HubSpot Marketing Hub for Subscription Management

With HubSpot’s robust system, startups don’t have to pay anything in order to get the following privileges:

Designing Landing Pages:

Design a custom landing page with HubSpot’s drag-and-drop page builder
Incorporate CTAs in all the right places to encourage conversions

Optimization As You Go

Optimize your content as you type it as per the latest SEO guidelines

E-Mail Marketing Campaigns

E-mail marketing support for 2000 e-mails every month
Ensure all emails are responsive and optimized for all devices

Realtime Monitoring and Analytics

Monitor the performance and manage the strategy of all types of advertisements
Have an all-inclusive reporting dashboard to monitor the progress of all your active campaigns and strategies.

Shared Inbox for Sales, Marketing and Support Departments

Set up a Shared Inbox to offer all the information regarding customer engagement on one platform
Segment audience and plausible customer lists based on lead scoring criteria and ensure multi-department cooperation to complete sales
Automate team effort coordination with a robust team email system that can automatically turn emails into tickets

Using Bots for Chat and Ushering

Offer a live chat service on your platform for easier communication with your visitors
Use AI bots programmed to direct, usher and guide customers to the right sales rep or support personnel
Bots can also be programmed to qualify leads, collect and store contacts, schedule and assign meetings for your sales staff, etc.

HubSpot Sales Hub

For your sales department, you can have a similar system in place that provides your staff with essential tools. These include but are not limited to:

Calling

HubSpot provides VoIP through which businesses can call prospective clients.
Record and log calls to improve coordination between sales executives

E-Mail Marketing

E-mail scheduling options for 1-1 prospect approaches
E-mail reputation monitoring and tracking to ensure you’re on track
Design customized e-mail templates to reuse your best performing ones
Tracking e-mails and campaign progress with real-time metrics highlighting session time, impressions, opened mails, etc.

Collaborative Shared Workspace

Canned snippets for those repetitive queries and concerns that need to be addressed every time
Create your own library of documents needed to be sent to clients with insights showing you probabilities for customer engagement.

Streamline Marketing Efforts with Integrations

Integrate Facebook Messenger and automatically capture contact information from engaging customers
Map and assign custom properties to customers for better referencing and coordination

Event Data Analytics

Monitor and track event data analytics from APIs and event integrations
Design and map deal pipelines to try workflows and sequences.
Predict revenues with success rates and forecasts for customer success

HubSpot Service Hub

The service Hub specializes in providing all the relevant tools needed by marketing and sales departments with few noteworthy additions.

The HubSpot Service Hub was designed with the idea that the three departments, i.e., sales, marketing, and customer service shouldn’t be separated.

They need the information flow that is generated by the efforts of one department in order to provide the best user experience.

It’s obvious that the queries received by the customer service departments will need to be addressed indefinitely.

In case of SaaS businesses, it’s imperative that the marketing and sales departments keep up with the chatter in the support centers.

They’ll find useful chunks and bits of information that can help them close sales by addressing these queries from the get-go.

This is why, in order to provide a seamless, all-inclusive dashboard for all three departments, HubSpot Service Hub offers:

Improved Customer Service

Track goals achieved by all personnel in the customer support department by tracking the number of tickets closed
Rep productivity reports highlight the performance of individual team members of the support department
Time-to-close reports help measure the average time taken to resolve issues for various customer concerns

Sequences

The Service Hub also uses the Sequences feature to automate repetitive tasks
Create personalized and scheduled emails and follow-ups
Bulk enroll multiple contacts and synchronize them with your integrated subscription management platform

Knowledgebase

Collect and organize most frequently asked questions into a support database
Conduct customer experience and customer satisfaction surveys
Collect NPS survey data and compile researches for improved marketing campaigns
View and track insights from an all-inclusive dashboard

How to Use HubSpot for Subscription Management?

All the above are necessary tools required by all companies regardless of their niche and business model.

However, when it comes to subscription-based businesses, the need is only accelerated and intensified.

That’s because compared to one-off purchases, you need the increased number of conversions and lead generation.

Subscriptions are relatively more volatile and as likely it is to onboard customers, they’re likely to churn just as fast.

This is why you need to make sure that you’re doing everything right from the very beginning.

Since you’ll have to constantly reach out to several potential clients across various platforms, you’ll need automation.

And when it comes to subscription management with HubSpot, here’s an overview of what you can do:

Reach Out to More Audiences

With automated timed email templates synchronized with your contact lists, you won’t have to do much.

HubSpot will schedule everything and execute all operations seamlessly and provide you with the results in no time.

As described above, most of the features offered for subscription management with HubSpot Marketing Hub are tailored to meet the needs of startups.

That’s why you get the luxury of reaching out to clients over multiple channels and engaging them through an omni-channel dashboard.

Make the Most of Marketing Efforts

Use the tools at your disposal such as the landing page template builder to make sure that your marketing efforts are producing the best results.

Use the marketing insights gained from your business niche as well as HubSpot’s analytics to find what works best for you.

Of course, to accomplish all this, you’ll need the best subscription management software for HubSpot CRM integration. This is where SubscriptionFlow comes in.

With an all-inclusive platform that streamlines subscription lifecycle management for all merchants and vendors, SubscriptionFlow allows for seamless integrations.

That means you can use the tools made available by HubSpot and synchronize your subscribers’ data, reports and contacts with your HubSpot account.

This bi-directional synchronization will work to improve your workflow and establish clear sequences to execute marketing and sales protocols.

Ready to Integrate HubSpot with Your Subscription Management Software?

The only thing you need is a HubSpot account and a subscription management platform like SubscriptionFlow to get started.

Not only will you streamline your recurring billing and payment processes, but you’ll also experience substantial growth and development with streamlined marketing efforts as well.

So, what are you waiting for? Contact us and let’s get started on integrating HubSpot for subscription management for your business.