Reasons Why Businesses Need Subscription Management with HubSpot

If you’re a subscription business looking to expand your horizons, you need to integrate your subscription management software with HubSpot.

The perks are endless and to say that the features are essential would be an understatement.

In fact, the tremendous capabilities that HubSpot’s Sales and Marketing Hubs provide can easily launch business upward in their industries.

And when it comes to subscription-based businesses like SaaS, incorporating subscription management with HubSpot and other tools becomes a necessity.

That’s because the multi-faceted facilities you get for your marketing, SalesOps and RevOps departments will prove more than beneficial.

Read More: How HubSpot Automation Works For Your Business

Before we get to the integration of HubSpot with subscription management platforms, let’s take a look at HubSpot’s features here:

Marketing Automation with HubSpot

Automate everything from the very impression of your brand to a customer’s regular experience with your product afterwards with HubSpot’s Marketing, Sales and Service Hubs.

Designed to provide you with an all-in-one interface to manage all marketing endeavors, you can subscribe to these hubs separately.

With the Marketing Hub, you get the following:

HubSpot Marketing Hub for Subscription Management

With HubSpot’s robust system, startups don’t have to pay anything in order to get the following privileges:

Designing Landing Pages:

  • Design a custom ­­landing page with HubSpot’s drag-and-drop page builder
  • Incorporate CTAs in all the right places to encourage conversions

Optimization As You Go

  • Optimize your content as you type it as per the latest SEO guidelines

E-Mail Marketing Campaigns

  • E-mail marketing support for 2000 e-mails every month
  • Ensure all emails are responsive and optimized for all devices

Realtime Monitoring and Analytics

  • Monitor the performance and manage the strategy of all types of advertisements
  • Have an all-inclusive reporting dashboard to monitor the progress of all your active campaigns and strategies.

Shared Inbox for Sales, Marketing and Support Departments

  • Set up a Shared Inbox to offer all the information regarding customer engagement on one platform
  • Segment audience and plausible customer lists based on lead scoring criteria and ensure multi-department cooperation to complete sales
  • Automate team effort coordination with a robust team email system that can automatically turn emails into tickets

Read More: Revise Your Subscription Business Lead Scoring Criteria to Perform Better In 2022

Using Bots for Chat and Ushering

  • Offer a live chat service on your platform for easier communication with your visitors
  • Use AI bots programmed to direct, usher and guide customers to the right sales rep or support personnel
  • Bots can also be programmed to qualify leads, collect and store contacts, schedule and assign meetings for your sales staff, etc.

Read More: How to Formulate an Ultimate Onboarding Strategy to Get Happy Customers

HubSpot Sales Hub

For your sales department, you can have a similar system in place that provides your staff with essential tools. These include but are not limited to:


  • HubSpot provides VoIP through which businesses can call prospective clients.
  • Record and log calls to improve coordination between sales executives

E-Mail Marketing

  • E-mail scheduling options for 1-1 prospect approaches
  • E-mail reputation monitoring and tracking to ensure you’re on track
  • Design customized e-mail templates to reuse your best performing ones
  • Tracking e-mails and campaign progress with real-time metrics highlighting session time, impressions, opened mails, etc.

Collaborative Shared Workspace

  • Canned snippets for those repetitive queries and concerns that need to be addressed every time
  • Create your own library of documents needed to be sent to clients with insights showing you probabilities for customer engagement.

Streamline Marketing Efforts with Integrations

  • Integrate Facebook Messenger and automatically capture contact information from engaging customers
  • Map and assign custom properties to customers for better referencing and coordination

Event Data Analytics

  • Monitor and track event data analytics from APIs and event integrations
  • Design and map deal pipelines to try workflows and sequences.
  • Predict revenues with success rates and forecasts for customer success

Read More: Importance of Using Event Data for Your SaaS Marketing Strategies with SubscriptionFlow

HubSpot Service Hub

The service Hub specializes in providing all the relevant tools needed by marketing and sales departments with few noteworthy additions.

The HubSpot Service Hub was designed with the idea that the three departments, i.e., sales, marketing, and customer service shouldn’t be separated.

They need the information flow that is generated by the efforts of one department in order to provide the best user experience.

It’s obvious that the queries received by the customer service departments will need to be addressed indefinitely.

In case of SaaS businesses, it’s imperative that the marketing and sales departments keep up with the chatter in the support centers.

They’ll find useful chunks and bits of information that can help them close sales by addressing these queries from the get-go.

Read More: Advantages of Offering Self Service Portals for Your Subscribers

This is why, in order to provide a seamless, all-inclusive dashboard for all three departments, HubSpot Service Hub offers:

Improved Customer Service

  • Track goals achieved by all personnel in the customer support department by tracking the number of tickets closed
  • Rep productivity reports highlight the performance of individual team members of the support department
  • Time-to-close reports help measure the average time taken to resolve issues for various customer concerns


  • The Service Hub also uses the Sequences feature to automate repetitive tasks
  • Create personalized and scheduled emails and follow-ups
  • Bulk enroll multiple contacts and synchronize them with your integrated subscription management platform

Read More: Better Alignment Or Miss Deadlines—How Hubspot Integration Can Improve Marketing & Sales Team Alignment To Benefit Subscription Businesses


  • Collect and organize most frequently asked questions into a support database
  • Conduct customer experience and customer satisfaction surveys
  • Collect NPS survey data and compile researches for improved marketing campaigns
  • View and track insights from an all-inclusive dashboard

How to Use HubSpot for Subscription Management?

All the above are necessary tools required by all companies regardless of their niche and business model.

However, when it comes to subscription-based businesses, the need is only accelerated and intensified.

That’s because compared to one-off purchases, you need the increased number of conversions and lead generation.

Subscriptions are relatively more volatile and as likely it is to onboard customers, they’re likely to churn just as fast.

Read More: Did Your 2021 Churn Prevention Strategy Produce Results? This Is The Right Time To Plan A New One

This is why you need to make sure that you’re doing everything right from the very beginning.

Since you’ll have to constantly reach out to several potential clients across various platforms, you’ll need automation.

And when it comes to subscription management with HubSpot, here’s an overview of what you can do:

Reach Out to More Audiences

With automated timed email templates synchronized with your contact lists, you won’t have to do much.

HubSpot will schedule everything and execute all operations seamlessly and provide you with the results in no time.

As described above, most of the features offered for subscription management with HubSpot Marketing Hub are tailored to meet the needs of startups.

That’s why you get the luxury of reaching out to clients over multiple channels and engaging them through an omni-channel dashboard.

Read More: HubSpot Integration With Subscription Management Software For Lead Management And Conversion In 2022

Make the Most of Marketing Efforts

Use the tools at your disposal such as the landing page template builder to make sure that your marketing efforts are producing the best results.

Use the marketing insights gained from your business niche as well as HubSpot’s analytics to find what works best for you.

Of course, to accomplish all this, you’ll need the best subscription management software for HubSpot CRM integration. This is where SubscriptionFlow comes in.

With an all-inclusive platform that streamlines subscription lifecycle management for all merchants and vendors, SubscriptionFlow allows for seamless integrations.

That means you can use the tools made available by HubSpot and synchronize your subscribers’ data, reports and contacts with your HubSpot account.

This bi-directional synchronization will work to improve your workflow and establish clear sequences to execute marketing and sales protocols.

Ready to Integrate HubSpot with Your Subscription Management Software?

The only thing you need is a HubSpot account and a subscription management platform like SubscriptionFlow to get started.

Not only will you streamline your recurring billing and payment processes, but you’ll also experience substantial growth and development with streamlined marketing efforts as well.

Read More: HubSpot Stripe Integration – For A Quick Yet Consistent Boost In Your Subscription Business Performance

So, what are you waiting for? Contact us and let’s get started on integrating HubSpot for subscription management for your business.