How to Enable Bundle Subscriptions Management in Wix

Bundle subscriptions are becoming the need of time. Many customers today prefer personalized plans over standard ones. Bundle subscriptions offer them personalization, value, and cost-effectiveness—all in one package. As impactful as these subscriptions are, it’s all the more challenging to manage them.

Wix is a user-friendly store builder that offers basic subscription management tools to merchants. But, it lacks the features required to power bundle subscriptions. If merchants want to implement this functionality into their store, they need to go beyond native tools.

Integrating with a capable subscription management app is the right solution for making bundle subscriptions possible. If you are a Wix merchant, you need to know how this option benefits your store.

Why Bundle Subscriptions Matter for Your Store?

Bundle subscriptions essentially work like subscription boxes, but offer more flexibility. A subscription bundle contains an appealing assortment of products that may or may not be closely related. Think of a bookstore on Wix offering a bundle that contains 3 paperbacks and 2 e-books. This bundle is likely to appeal to readers, due to its flexible offerings and variety.

Alternatively, merchants may also group unrelated products in a subscription, and bill for them on a recurring basis. For instance, they might bundle their store’s hottest picks together so customers can buy all their popular items in a single package.

Selling such bundles brings the merchants these benefits:

Higher Average Order Value

Each subscription bundle sale brings in more revenue than a single-item subscription. Bundles include various items allowing the business to boost sales across multiple products. As bundles encourage multi-product adoption, they increase the customer’s average order value (AOV).

More Upselling and Cross-Selling

Upselling occurs when a customer upgrades their subscription plan, or in this case, subscription bundle. If customers derive value from a store’s bundles, they are encouraged to switch to higher level bundles. These bundles either contain more items, or the premium versions of items. Their sale boosts revenue generation.

Similarly, merchants can use bundle subscriptions to encourage cross-selling too. This can be done by grouping similar themed items in a bundle in a way that they complement each other, and enhance each other’s value. Such bundles market products as must-haves. So if customers decide on buying one product, they are drawn to the others as well.

Boosted Customer Retention

Customers benefit from this option, as they get to try multiple products through a single subscription. They don’t have to subscribe for each product separately. Moreover, bundles typically provide more value for their price than single-item subscriptions. This aspect makes them more cost-effective.

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Additionally, bundle subscriptions present customers with more choice. They can look forward to variety, an aspect that one-item subscriptions lack. And if Wix merchants offer the build-your-own-bundle feature too, it helps boost customer engagement further, leading to more conversion and retention.

Chance to Spotlight Underexplored Products

Merchants often have products in their catalogue that are overshadowed by their most popular items. This causes these products to have lower sales not because they are not valuable, but because they are underexplored.

Bundle subscriptions give businesses an excellent opportunity to market such products. They can bundle these items with the popular ones so customers are encouraged to try them out as well.

Where Wix Falls Short?

Wix only offers basic subscription management options. These include enabling recurring payments, monthly and yearly billing cadences, and native checkout. It doesn’t help with bundle subscriptions.

These are some of Wix’s shortcomings when it comes to bundle subscriptions:

Products cannot be bundled and billed together

Merchants can only create a subscription plan showcasing all the products included in it. But they cannot actually use any bundling logic in Wix. They have to manually create a list of items that have to be packed and shipped together. The same goes for billing.

Merchants can assign a total charge to their entire bundle for recurring payments. But, they cannot modify billing according to the products in the bundle. For example, if a customer requests a refund for only one item in the bundle, the merchant has to calculate that manually. Because items within a bundle cannot be assigned separate charges in Wix.

Only static pricing for bundles available

Since bundles can only have standard prices, merchants cannot offer item-level discounts. For instance, if a bundle has 5 items and the merchant wants to apply a discount to only one of its items, Wix doesn’t allow that.

Similarly, merchants cannot offer dynamic pricing to customers. So customers cannot add or remove products to their bundle, as bundles are fixed, and are treated as one product with a fixed charge.

Fulfillment cannot be tracked separately

The fulfillment of each item inside a bundle cannot be tracked separately. Wix doesn’t allow any such automation as it recognizes the subscription bundle as one product. So if a merchant is offering both physical and digital services in one bundle, it has to manage the fulfillment of these services manually.

No single view of bundled entitlements for one subscriber

Merchants have no way of tracking how many bundled items a customer is entitled to. The only thing they can do is to keep manual records. A customer might inquire about the total items included in their plan, and the items that they have already received. The business won’t be able to respond right way as it won’t have a single view of all the customer’s entitlements.

How SubscriptionFlow Activates and Enhances Bundle Subscriptions Management

SubscriptionFlow is available in the Wix App Market. Using this app, merchants can access many advanced subscription management features in their stores. Here is how SubscriptionFlow helps run bundle subscriptions:

Provides Custom Checkout

Merchants can establish bundle subscription plans in SubscriptionFlow, and use its custom checkout to onboard customers. The checkout is critical to enabling the bundle subscription option for customers.

It transfers the data of the new subscribers to SubscriptionFlow, triggering subscription creation in it. Once a subscription is created in SubscriptionFlow, merchants can manage the complete customer lifecycle directly from there.

Allows Product-Level Pricing and Bundle Editing

Merchants can assign separate prices to individual products in a bundle. The customers can also be given the options to replace, remove, or add items in their bundle on the checkout page. When customers do that, the billing engine adjusts their charges based on each item’s individual price.

Creates Unified Invoices

SubscriptionFlow creates one invoice for an entire bundle, listing all the items and their separate charges in it.

Automates Renewals

The software relieves administrative burden by tracking customers’ renewal dates itself. It then charges them automatically, and renews their subscription. It also creates fulfillment tasks for physical products as soon as their invoices are paid.

Allows Plan Changes

Customers are not limited to cancelling their subscription, and changing their payment method only. They can also switch between plans with the SubscriptionFlow-hosted self-service portal. Their charges are prorated by the system automatically.

Offers Centralized Subscriber View

Merchants can view all their subscribers on a single dashboard. They can easily access their plan type, subscription status, invoice status, next billing date, and so on. If a customer subscribes to a bundle, the merchant can see all their entitlements in the customer’s profile.

Supports Dynamic Pricing

SubscriptionFlow allows the business to configure flexible billing rules for customers. For example, if the customers add more than 5 items to their bundle, they get 5% off their total amount.

Merchants can also assign discounted prices to chosen items. When a customer adds such an item to their bundle, the billing software calculates their total charge with the discount in mind.

Allows Custom Bundle Creation

With SubscriptionFlow, merchants can go beyond offering static bundles. They can create dynamic bundles that allow customers to replace the pre-included items with the products of their choice.

They can also go a step further than that, and allow customers to build their bundle from scratch. In such a bundle, customers can control the quantity of their items too. No matter what kind of a bundle the customer creates, SubscriptionFlow handles its billing, and calculates charges accurately.

Ready to start your product bundling journey? Integrate SubscriptionFlow with your Wix store, and set up bundle subscriptions that manage themselves.