subscription box subscriber retention

Boosting Subscription Box Subscriber Retention – The Best Practices

In 2022, the worldwide market for subscription boxes attained a value of USD 26.9 billion. It is projected that between 2023 and 2028, the market will experience a compound annual growth rate (CAGR) of 18.4%, ultimately reaching a value of USD 74.2 billion by 2028.

Subscription boxes are a type of service where subscribers receive a curated selection of products, typically monthly. These boxes are designed to provide customers some added value and the best subscription experience.

Subscription boxes can cover various themes and categories, catering to diverse interests and hobbies. In this article we will be taking a look at what running a subscription box business entails, the reasons for its popularity, the issues that come with running it, and strategies to do it right.

What Do Customers Look for in Subscription Box Services?

The following are the qualities that appeal to subscription box customers:

1. Convenience:

Subscription boxes offer a convenient way for consumers to discover new products and receive them regularly without the need for extensive research or shopping.

2. Personalization

Many subscription box services aim to provide personalized experiences by tailoring product selections to individual preferences or interests, which appeals to customers seeking curated and unique offerings.

3. Novelty and Surprise

The element of surprise and anticipation associated with receiving a curated selection of products each month enhances the overall customer experience and creates a sense of excitement.

4. Discovery and Exploration

Subscription boxes often introduce customers to new brands, products, or trends, allowing them to explore and try items they might not have discovered otherwise.

5. Gifting

Subscription boxes are popular as gifts, as they offer a unique and ongoing present that can be tailored to the recipient’s interests. SubscriptionFlow offers gift subscriptions feature to help businesses boost revenue.

Also Read: Subscription Box Business 102: Curate Your Subscription Box—Types, Niches, & Procurement Ideas

Subscription Fatigue—A Critical Challenge

Despite their appeal, subscription box businesses often suffer because their customers face subscription fatigue. Even if you have curated the best and the most successful subscription box, customer churn remains the inescapable challenge.

Subscription box fatigue can occur when consumers receive an excessive number of boxes at frequent intervals, causing their initial enjoyment to dwindle and leading to cancellations. That’s the reason our experts suggest retailers to find recurrent needs of the customers. Pack them in a box, and offer them to your targeted customers. Discounts, coupons, and surprise inside a box help subscription businesses, but they will not help you always in the long run.

To make customers purchase subscription box recurrently and avoid the effects of subscription fatigue is to offer recurrent needs not surprise inside the box.

Retention Strategies for Subscription Box Businesses

Customer retention for subscription box businesses can be a challenging avenue. This is where subscription management software can prove to be of great value.

Here are some ways to boost your subscription box customer retention:

Focus on Inbound Marketing

Today, the importance of the content is undeniable. Your inbound marketing (focus on the content) is the key for the success of your subscription box. Inbound marketing not only helps in subscription box customer retention but also improves the acquisition rate.

By providing valuable information and insights, inbound marketing helps build trust and credibility, ultimately driving qualified leads and increasing conversions for subscription box businesses.

Offer the pausing option to deflect subscription cancellation

It is always a good idea to provide alternative options when a customer is trying to cancel their subscription. This allows them to re-evaluate the value of the service you’re offering as an asset rather than an expense.

One approach is to give customers the choice to pause their subscription rather than cancel it. Your company retains the subscriber, saves money on customer acquisition costs, and saves the time it takes to create a new account if they decide to re-subscribe in the future.

It’s also crucial to keep nurturing paused subscribers in order to persuade them to finally resume their membership. Continue to send them emails from time to time to inform them of new plans or products that might better suit their requirements.

To retain subscribers who are contemplating cancellation, an alternative approach is to offer them the opportunity to downgrade their subscriptions. This could involve presenting them with a more affordable box option that aligns with their preferences or a box that is delivered less frequently, such as on a quarterly basis instead of monthly.

Offer programmed serendipity

Programmed serendipity refers to the intentional design or implementation of systems, algorithms, or strategies to create unexpected positive experiences for your customers.

Customers like to be pleasantly surprised, especially with subscription boxes. Since novelty is one of the most appealing aspects of such services, customized or personalized offers (based on customer usage data) from time to time can gain customer trust and loyalty.

And, speaking of loyalty, rewards based on recurring subscriptions over longer courses of time should be awarded special discounts. This helps constantly add value to the product for older customers. Additionally, it significantly boosts brand loyalty and trust.

Subscription management platforms offer 24/7 customer support through AI-powered chatbots and can be programmed to automatically offer special services after a customer has been with your company for longer periods.

Subscription Box Customization

Providing your subscription box subscribers the option to customize their boxes their way is a huge perk. For instance, the summer has just started, and now, if eCommerce platforms offer box customization option for their summer subscription boxes, there will be a significant boost in sales and customer retention.

Also, collaboration with influencers and bloggers at this moment can also be an effective strategy to improve customer retention. The psychological factor that will bring your subscription box customers back is the customer empowerment. You need to make them empowered to curate their subscriptions boxes their way. 

Final Word

By formulating customer retention strategies for your subscription box business, you can significantly reduce customer churn and minimize expenses on customer acquisition, thereby greatly improving your overall profitability.

This guide can serve as a valuable resource to initiate the curation of effective customer retention strategies for businesses that offer boxed subscriptions. The advantages of cultivating a loyal subscriber base include consistent revenue streams and a solid brand reputation for your subscription company.

To further enhance your business growth, consider utilizing an all-in-one, subscription-focused platform like SubscriptionFlow. Book a demo with us to find out more!