How eCommerce Businesses Need to Prepare for Black Friday

Every day eCommerce platforms make and break records in sales, however, Black Friday is known for record sales.

Statistics show that Americans spent $8.9 billion on Black Friday 2021. So, hopes are high for the upcoming event on 25^th November 2022.

It is high time to get ready for the event so that retailers would know what is it that can be sold like hotcakes. So, team SubscriptionFlow has taken the initiative to help eCommerce businesses prepare for the amazing event. Get ready, and work on your Black Friday eCommerce strategy now. You will surely make record sales on the upcoming Black Friday.

Also Read: How SubscriptionFlow HubSpot Integration Can Help You Track Customer Journey

Customer Data Analysis

Black Friday is the day before Cyber Monday, and eCommerce businesses wait and plan for these days because these are the days of hot shopping deals. Your plan should be to attract maximum customers on this Black Friday.

SubscriptionFlow—a retention and growth application now offers its users to analyse customer data from the very first interaction with the customer. So, you can analyze the sales data from previous years. You will have a clear picture of the sales and purchase patterns. ecommerce subscription management software can give following insights.

You will know the customer’s interest in the product (product value).
You will be able to manage your warehouses.
You will have better control over the manufacturing.
You will be able to schedule your consignments for this big day.
Your brand name can become a headline on this day.

SEO Optimization of Websites

eCommerce platforms are mostly web-based with Android or Apple customer portals. So, the first thing that you need to do is to make your web portal optimized based on the convention of Search Engine Optimization (SEO). One of the very basic things is the page loading speed of the website. Maximize the page loading speed so as to avoid the bounce rate. The customer who comes to the website should not get disappointed because of poor page loading speed.

The eCommerce platforms that do not have any mobile application need to make their web portals robust and efficient enough so that they easily open up on mobiles—increase the mobile responsiveness of the websites.

Also Read: Build, Manage, And Grow Your Member Community With Membership Management Software Like SubscritptionFlow

Black Friday Campaign at the Right Time

You must start the Black Friday campaign at the right time because many other eCommerce retailers are also eagerly waiting for the event. So, get prepared beforehand. For instance, if you have decided to run the ads, then test run these ads before the time when you are going to run the ads in real. You also need to nurture the leads and followers that you cater to on social media.

Inventory Management

One of the biggest issues that many eCommerce platforms face during Black Friday sales is the mismanagement of the inventory. When the track is not maintained, eCommerce platforms fail to see if the order that they are taking up can be delivered in time or not. Sometimes, consignments are late because Black Friday is not only for you but the entire world is there as a part of supply chains.

So, start maintaining track of everything in your inventory from today so that you will be able to facilitate online customers accordingly.

All Time Available Customer Support

Another very crucial thing that you need to keep in mind is the all-time availability of customer support. It is obvious that more are the customers, the more will be their queries. They will keep your customer care and support representatives busy. You will need all-time active customer support representatives as well as retail chatbots so that no customer will need to wait for a response from your side.

You should also keep a point in consideration that about 60% are impulsive buyers on Black Friday. That means they are not in the need of the product, it is just the tag of “Sale” on the item that has attracted them. So, you need to fulfil their need ASAP. Not only that, first-time buyers are more in the need of assistance from your support representatives. So, train and prepare your support representatives as per this fact.

Also Read: The Challenges Of The Recurring Revenue And The SaaS Business’ Growth

BFCM Deals & Discounts

Last but not the least, you need to curate deals and discounts for Black Friday now. Black Friday is attractive for customers because it is a hot shopping day because all brands put sales even on expensive items. Even if there are sales, no brand ever goes in a loss on this specific day. So, start working on Black Friday and Cyber Monday sales now so as to attract maximum customers. Come up with the best Black Friday ideas for eCommerce businesses.

Other than these eCommerce Black Friday tips, if you are looking for a retention and growth platform that can help you manage sales this Black Friday, then SubscriptionFlow is the one that you need. Here, you will get all the data insights that will help you prepare better for the future.