The Rise Of Subscription Commerce

The subscription e-commerce model has been around for a while but has only recently gained mainstream traction. This new way of shopping is convenient, flexible, and often cheaper than traditional retail options. It’s no wonder that subscription commerce is growing at an unprecedented rate.

Subscription commerce is of two different types. Convenience commerce is to receive the same products automatically on a repeat purchase basis. Discovery commerce is to help consumers discover and sample new products they don’t know otherwise.

We’ve seen a boom in subscription box services in the last few years. These companies ship boxes of curated goods to their subscribers regularly. The contents of each box are usually a surprise, making the experience even more exciting. There are now subscription boxes for everything from clothes and accessories to food and drink. And with so many options, it’s easy to find one that fits your unique interests and lifestyle.

While subscription boxes are the most visible form of subscription commerce, they’re far from the only option. There are also subscriptions for streaming services, software, and furniture.

Factors Fueling The Rise Of Subscription Commerce Success

The benefits of subscription commerce are clear. But what’s driving its growth? Let’s look at some factors fueling this new way of shopping.

1. The Convenience Factor

One of the biggest reasons for the growth of subscription commerce is convenience. In today’s busy world, we value our time more than ever. We don’t want to waste it driving to the store or standing in line at the checkout counter. With a subscription service, you can get your needed products without leaving your home. They’ll be delivered right to your door, often on a schedule that’s convenient for you.

2. The Rise Of Ecommerce

The rise of eCommerce is also driving the growth of subscription commerce. As more and more people shop online, traditional retailers feel the pressure. They’re being forced to find new ways to compete with the convenience and selection that online shoppers have come to expect. One way they’re doing this is by offering subscription-based shopping experiences. It gives shoppers the convenience they crave while providing the personal touch that can only be found in brick-and-mortar stores.

3. Changing Shopping Habits

Another factor driving the growth of subscription commerce is changing how people shop. We’re no longer loyal to just one or two brands. Instead, we’re constantly trying new things and looking for the best deals. This shift in shopping habits is perfectly suited to the subscription model. With a subscription, you can easily try out new products without commitment. If you don’t like them, you can cancel at any time.

4. The Power Of Social Media

Social media is also playing a role in the growth of subscription commerce. These platforms are the perfect place to discover new products and services. And because they’re so easy to use, they’ve opened up this world of discovery to even more people. As more and more people turn to social media for product recommendations, we’re likely to see even more growth in subscription commerce.

5. The Need For Flexibility

Finally, subscription commerce’s growth is driven by the need for flexibility. In today’s world, things can change quickly. We may need to adjust our budgets or living arrangements at a moment’s notice. You can easily adjust your order to reflect these changes with a subscription. This level of flexibility is something that traditional retail can’t match.

Subscription Boxes—The Opportune Face of Subscription Commerce

In recent years, the popularity of subscription boxes has imploded. A subscription box is a physical product delivered to a customer on a recurring basis, typically monthly. The box’s contents are usually a surprise and include anything from clothes to makeup to food.

There are now subscription boxes for almost everything, and it seems like there’s a new one popping up every day. Both businesses and consumers are driving this growth.

Businesses see subscription boxes as a way to build loyalty and repeat customers. They can also use them to introduce new products to their customers or upsell existing ones. And because the contents of the box are usually a surprise, it creates an element of excitement and anticipation that keeps people coming back for more.

On the other hand, consumers love subscription boxes because they’re convenient and often cost less than buying the same products individually. They also offer a way to discover new products they might not have come across.

The growth of subscription boxes has been amazing to watch, and it doesn’t seem like it’s slowing down anytime soon. It will be interesting to see what new and innovative ideas businesses come up with in the future.

Digital Content Subscriptions—The Engagement Drivers for Subscription Commerce

Subscription models have been on the rise. In 2015, subscription e-commerce businesses grew by more than 100% year-over-year. This growth is driven by value-conscious customers who appreciate the convenience of recurring payments.

There are many reasons for this trend. First, digital content is becoming more abundant. The proliferation of smartphones and tablets has made it easier to access information and entertainment on the go. This increase in content consumption has driven demand for subscriptions that provide unlimited access to a library of digital content.

Second, the subscription model allows businesses to build deeper customer relationships. Recurring revenue provides a steadier stream of income, which can be reinvested into the business to improve the customer experience. This improved customer experience, in turn, can lead to increased customer loyalty and stickiness.

Third, subscription models are becoming more flexible. Businesses are offering various subscription options to meet the needs of different customers. For example, some businesses offer a basic subscription with limited features for a lower price. In comparison, others offer a premium subscription with access to all content and features for a higher price. This pricing flexibility allows businesses to cater to a wider range of customers.

Finally, subscriptions are becoming easier to purchase and manage. Online payment platforms such as PayPal and Apple Pay make it easy for customers to set up recurring payments. And many businesses now offer self-service options that allow customers to manage their subscriptions online without contacting customer service.


In recent years, we have seen a significant increase in businesses offering subscription-based models. This growth is driven by multiple factors, including the rise of eCommerce, the increasing popularity of recurring revenue models, and the need for businesses to build long-term customer relationships. This model has several advantages for businesses, including generating predictable revenue, customer retention, and scaling quickly.

Schedule a demo with our subscription commerce platform to see how we can help you grow your subscription business.