How To Sell Your E-Magazine Subscriptions Like Hot Cakes

With time, it has become a more and more taxing task to keep winning in the magazine and newspaper industry. Especially, today when all magazines, newspapers, and periodicals are shifting to the digital world and offering their electronic versions.

So, magazines and newspapers try miscellaneous things to somehow give a boost to their businesses. Many are opting for magazine subscription management. However, we will take you towards some of the challenges that many magazine businesses face so that you will have a clear picture when we discuss the tactics to increase sales of e-magazines and e-papers.

Overview of Challenges Faced by E-Magazines

Apple launched Apple News, Google introduced Google AMP, and Facebook also started Facebook Notify. When such big names are coming to offer their customers updates regarding news, articles, and other pieces of information, what does that indicate? It simply means that there is a margin for increasing the revenue.

However, you just need to change your approach a bit and start thinking about revenue diversification rather than just revenue growth.

But first, beware and prepare to fight these challenges as an e-magazine business.

Payment Failures

When you are in the digital world, payments are usually received through online channels. And there can be certain complications when you receive online payments. The biggest of all challenges or issues is payment failures. The causes of online payment failure can be numerous, but an apt solution is to opt for magazine subscription software that will automate the complete processing of magazine subscriptions.

Payment Recovery

Another grave issue that arises after the payment failures for magazine subscriptions is the recovery of the payments. Some SaaS solutions are not comprehensive enough to manage payment failures, they simply cancel the customer’s subscription when payments fail. You not only lose a valued subscriber but also the recurring revenue from the magazine subscription plan that the subscriber was getting. You can integrate more than one payment gateway to ensure that in case of payment failure, you can receive payments through the other gateway.

Subscriber Satisfaction

Just like in the real world, timely delivery, discounts, offers, quality content, and such things keep your loyal readers loyal for a long time, the same applies to the digital world. The only difference is that in the digital arena automated software are used to manage magazine subscriptions. So, keeping magazine subscribers loyal is sometimes a challenge.

Your Strategy to Increase E-Magazine Sales

Now, coming towards your strategy to increase the sales of the e-magazines and e-papers, the following are some suggestions for you:

1. Magazine Subscription Management Software

The first thing that needs to be done is to adopt reliable magazine subscription software. The magazine will automate the complete process of subscription management from billing to payment processing and revenue management. Also, you will be able to integrate other software with the core software so that you can manage all business activities from the same platform.

2. Gift Subscriptions

The whole magazine and e-newspaper industry works on the subscription billing business model. And here is a tip for all those who want to increase or diversify their revenue—offer gift subscriptions. It means offering your customers the option to gift their subscription plans to their contacts. Magazines and books are amazing gifts for binge readers. In the digital era, readers get the chance to gift magazine subscriptions to their loved ones is amazing.

3. Boxed Subscriptions

When you offer something inside a box, there is attached a psychological factor—it looks like a gift. You can offer a box of magazine subscriptions to your customers. However, first, you need to plan and think about what needs to be inside the subscription box. You can put the best journals inside the box or make a box of magazines from the past six months etc. What you put inside the box will also depend on the nature of your business.

4. Multiple Payment Methods

A smooth payment process is a crucial experience for your customers. And to make this experience the best one you need to offer your customers the payment method of their choice. Today, the entire customer base of magazines and e-papers does not agree to pay by using the same payment method. So, you need to make sure that more than one payment gateway is integrated with your subscription management software for the magazine so that you can offer customers multiple payment methods to your customers. When magazine subscribers are given the payment methods of their choice, they make payments in time.

Conclusion

Today, the competition in the digital media industry is tough. And to beat the competition and boost subscriptions for your e-magazine you need to go the extra mile. SubscriptionFlow is a magazine subscription management platform that allows you to do so.

Schedule a demo with SubscriptionFlow’s team of experts and find new avenues of business success.