Email Marketing is Inevitable for Subscription-Based Clients—Connect & Grow with SubscriptionFlow-Mailchimp Integration

The success of subscription businesses is highly driven by engagement-driven relationships. The optimized email interactions and connections not only extend the subscription cycles, draw more leads, and increase the probability of converting them into customers and thereafter, but also is a great way to extend the customer life cycle value.

Subscription business can use email marketing to engage existing customers, acquire new customers, offer them new features, plans, and products, influence them for re-subscriptions, subscription upgrades, etc., get feedback, and provide information.

The plethora of marketing channels and platforms are out there that are used to automate the different sort of email marketing. Still, Mailchimp manages to lead them all with its highly business-friendly accessibility, engagement, and security benefits.

Mailchimp has become a referral for email marketing. It is known to bring excellence, acceleration, and engagement in marketing campaigns, communications, and customer support operations in customers, partners, in-house teams, and others.

Mailchimp helps subscription marketers with all these objectives with the hassle free and organized management of the mailing lists, targeted and revenue-driven marketing emails, customer engagement, and tracking insights and outcomes with real-time analytics.

Also Read: The Shifting SaaS Industry Dynamics Are Changing the Landscape of Marketing—Keep It Up with HubSpot and SubscriptionFlow Integration

Integrate Mailchimp with the Subscription Management Software

Mailchimp is great to integrate with the subscription management software to automate contacts, updates, marketing, sales, support, and others from one place.

Mailchimp, when integrated with Subscription software, allows marketers to gather leads into Mailchimp and automate engagement and communications using the customer’s data for targeted lists and execute marketing campaigns for offers, discounts, and personalized retargeting, easily.

Mailchimp organizes your email list, design striking and high-quality layouts, send emails filtered to a specific audience or the groups, and analyze the outcomes so the effective email marketing strategies can be designed.

Get Started with SubscriptionFlow and Mailchimp Integration

The highly customized, agile, and AI-enabled subscription management software, SubscriptionFlow offers top-notch recurring billing, payment processing, and revenue streaming management solutions. It offers extensive CRM tools and centralized system for gathering and managing leads and customers and unifying the information.

SubscriptionFlow teams up with the widely used email marketing management platform, Mailchimp.

Connect and grow the bottom line, get started with SubscriptionFlow Mailchimp integration.

Read our detailed guide to help you learn how the subscription and SaaS businesses can begin their recurring billing and subscription management journey with us.

To get an account for Mailchimp, head to the site and signup for free. Create an account, verify, and start the email marketing for Subscription business in a single window of SubscriptionFlow.

Head to SubscriptionFlow account and navigate ‘integrations’ from setting.

Under the marketing head, find the ‘Mailchimp’. Integrate and begin importing them from SubscriptionFlow.

The most notable Mailchimp email marketing features include;

 

• Autoresponders
• Signup Forms
• Drag & Drop Editor
• Segmentation
• A/B Testing
• Tracking
• Free Plan

 

Integrating Mailchimp with SubscriptionFlow also facilitates with setting up the;

 

• Automation Rules
• Campaign Builder
• Landing pages

 

Also Read: Customer Acquisition vs. Customer Retention—What are the Post-COVID Marketing Focuses and Trends to Grow Business in 2020-2021?

Use SubscriptionFlow-Mailchimp Integration for Effective Email Marketing

SubscriptionFlow allows Mailchimp to easily get integrated and helps subscription merchants to manage all the email communications and marketing—from sending welcome emails, notifications for invoices, transactions, referrals, and others to leveraging data and managing triggered actions for the success of the marketings strategy while consuming fewer resources.

An email marketing strategy has the following steps to follow thoroughly:

 

• Building a mailing list
• Creating & designing emails according to the marketing goal
• Automate the emails to the list
• Monitor and track the emails response

 

Building a Mail List

Building an effective email marketing strategy begins with building an effective mail list.

An effective mail list can be comprised of leads and customers, separately or it can be listed as one for some common objectives like branding or announcement.

So, the question arises here how to get those targeted email addresses that bring revenue and engagement to the business?

Well, with SubscriptionFlow-Mailchimp integration, it is easier to leverage customer acquisition, customer retention, and filtered lead lists.

These are the few ways through which marketers can connect their recurring billing database and business site with Mailchimp to acquire relevant email addresses for building a mailing list;

• Online Forms and Opt-Ins

Using different channels like social media, paid advertising, and others, drive more visitors to your site and invite them to sign-up for the value-added services like newsletters, guides, e-books, discounts, offers, updates, and other promotional content in the inbox. Marketers may also use Mailchimp forms to gather data.

Create leads in SubscriptionFlow using this visitor data collected directly through the site.

• Contests and Giveaways

Arrange different contests and giveaways for the site visitors and customers. Offer them the discounts for updates or new-products or features. Off the site, post your CTAs and links to draw them to the site to fill the online forms or subscribe for emails and newsletters.

• Referrals

Reach out to your free-trial or regular customers to refer your products and services with their friends or family. Make the lead generation through referral simpler and faster by using the Mailchimp feature, ‘Forward to Friend’. It is the link that would track all the forwards of the emails in a campaign.

Creating Different Types of Emails for Email Marketing

Email marketing is a part of overall marketing. For each stage of the marketing and to get the objective of the specific marketing strategy, a great email is needed.

And, a great email is not how a customer received it, it is what they are getting in inbox.

Catering to different marketing and communication requirement of a business, different types of emails are required to be created. The content, design, and objective of the campaign should be responsive and user-friendly.

An overview of different types of email is being given here to let marketers opt what type of email is suitable to achieve a specific outcome from the email marketing shot so that they can design and create copy for it, accordingly.

• Transactional Emails

These are the to-the-point, short, and crisp emails that are great for customer support and triggered notifications. These are general in their use and serve the tasks like online registration confirmation, purchase approval or verification, invoice or payment notifications, support ticket, transaction receipt, etc.

Manage the recurring invoicing, payment, and other subscription management with SubscriptionFlow-Mailchimp integration.

• Informational and Promotional Emails

Email marketing has become the synonym for promotional and sales marketing emails.  These emails can be detailed, may contain graphics, additional attachments related to plans, product description, and e-books or guides etc.

Using Mailchimp email templates, design attention-grabbing and persuading promotional or sales emails with CTA buttons, banners, and other graphics, or use SubscriptionFlow email template create and customization tool to create an exclusive and personalized email with branding logo, different kind of buttons, tables, images, and links. These emails serve purposes like company announcements, customer testimonials, feature updates, or seasonal deals.

• Lead Nurturing Emails

Any time, the visitor on your site passes the information and email address, it would create a lead in the SubscriptionFlow. The data would be synced in Mailchimp, automatically. Set triggers for automated lead nurturing email and take them through the sale process—from showing the subscription-based products and plans to influence them for sales to taking them to cart to close the deal.

The database of the existing customer in the SubscriptionFlow can be used to nurture paid customers for re-subscription, subscription upgrade, or cross-sell objectives.

• Emails for Drip Campaigns

It is not the type of the email rather it is a technique to automate a series of email to a customer over a period. The emails for the drip campaigns can be transnational, informational, or promotional.

The drip campaigns can be automated when a new visitor subscribes for a free-trial product so that it can be converted into a paid customer opportunity at the end of the trial or a drip campaign can be set up for the customers whose subscriptions are ending soon. These drip campaigns are targeted to influence the customer to extend its cycle with re-subscription, re-sells, cross-sells, etc.

Also Read: Subscription Retention Begins With Customer Experience Elevation—Predictions and Actions for 2021

Email Marketing Automation and Management

An email list has been built, a specific type of email has been created and designed, now it is the time to send it to the target, is it?

The subscription business has leads and customers in hundreds of thousands are it possible to connect and send them all emails, manually. Of course not.

Integrating email marketing platform like Mailchimp with SubscriptionFlow allows marketers to automate the emails by setting up different triggers for emails and drip campaigns.

Before automating and scheduling the emails, Mailchimp also facilitates merchants to optimize the copr, header, design, subject line, and preview.

It is easy to create email automation workflows in SubscriptionFlow.

Monitoring Email Campaigns

With SubscriptionFlow-Mailchimp integration, it is easier for marketers to analyze the progress of their email marketing campaigns. The analytics dashboard in Mailchimp overviews different email campaigns metrics. Some of them are open-rate, click-through rate, unsubscribe rate, and bounce rate.

These metrics can be imported into SubscriptionFlow and can be monitored in SubscriptionFlow dashboard along with all the subscription metrics.